Midnight Espresso

For this concept, I was trying to portray the emotion of anger for my intangible aspect, the destination of Midnight Espresso, and the cabinet food for what you do/eat there. I was using the photo I took of Midnight Espresso and the photo I took of the cabinet food. The red on the right of the collage I used my line drawings representing anger and filled in the remainder with red to signify anger further. I think I have conveyed each of the three aspects, however, I have told rather than shown.

The Arborist

For this concept, I was trying to portray the emotion of happiness and I did this through the bright yellow colour, as well as the index of the smile line, which has been cut out of the yellow. The destination has been shown through the photo I took of The Arborist, however, I don’t think it is quite as obvious of where the destination is unless you have been there. The third aspect is the food or drink, what you get there. This has been shown through the image of the cocktail. I don’t particularly like this concept as much as the others because I struggled to incorporate the cocktail in a similar way to the other concepts. Again, in this concept, I think I have told rather than shown.

Lashings

For this concept of the visual system, I tried to display the emotion of sadness. I did this through the pale blue colour and the shape of the colour. I tried to make it signify sadness, however, I think I should have tried to use tear shapes instead. For the destination, I used a photo I took of Lashings, which doesn’t state exactly where it is but it hints at it. Finally, for the third aspect, I used a photo of what food you can get there. This is a photo of the ice-cream sundae brownie I ordered, which was delicious but I think to make it more obvious maybe I could look into just getting a plain brownie so that it is clear what food you get because currently it sort of looks like muesli or something rather than brownie ice-cream sundae.

Reflection

I am pleased I did these concepts as I was experimenting with using my own images and what I could do with them. I do believe that I can produce something much better than this so I will develop even more concepts. The elements allowed the visual system to flow and connect was the use of the coloured shapes, I tried to do a similar style for each but make sure it related to the emotion. I used a photo of each of the destinations and a photo of the food or drink you can get at each place. One slightly hidden element was the use of the smile line. This is seen more dominantly in The Arborist concept, whereas in the Lashings concept I tried to use it to signify a closed eye, which can be seen in the blue part of the concept. In the Midnight Espresso concept, it is not quite the same because I used harsher lines to create a sort of ‘frown’ however, I don’t think I have done it quite successfully. I do enjoy these concepts, but I think I can do better.