Feedback from the Class

Which design direction do you think is most successful and why?

• Lashings
• Lashings works really well, colour is cool.
• The collages are amazing, colours are beautiful!
• Really striking, snazzy visual style.

Do the spreads communicate the specific destinations/activities and is the subject matter clear? If not, why not?

• Yes, the mixture of imagery and illustration works really well.
• Works really effectively and the collage is really nice but took a while to realise what the spreads were about.

Can you clearly decipher three tiers of information from the imagery? If so, what are they? Do the images/visual cues denote both tangible and emotive elements and to what effect?

• Yes, can clearly see information through colour, words, and imagery. Maybe a bit more clarification in Midnight Espresso.
• Needs more tangible.

How successful is the text/image relationship, do they work together in a complementary fashion or do they look disjointed? How could this relationship be enhanced?

• Imagery is fairly distant from the text. Looks good but maybe you could try contrasting between the two.
• Cool imagery! But the connection between your idea and imagery is very hard to make.
• Love the design style, maybe try the ice cream more realistic, looks like clipart.

Does the typography have a clear sense of hierarchy? Are there heads, sub-heads, body copy etc. and are there any graphic elements to aid legibility? If not, how could these be used to good effect?

• Yes, it does, I like the colour gradient with the hierarchy.

What FADP’s have been used on the compositions and have they been used to good effect? What FADP’s could be introduced and/or altered to enhance the compositions as they currently stand?

• No feedback.

General Feedback from the Lecturers

• Print the typography pages in 100% in black and white to see what the size of the type looks like in full scale.
• Add more white space and don’t over design.
• Try reducing the size of the list text in comparison to the body copy text.
• Colour choice, use more colour, explore and experiment.
• Do not center the text.
• No funky fonts, why are you using so much personality?
• Hierarchy, control the eye! Everything on the page is yelling.
• Flush left, ragged right.
• For the bullet points, use tabs so that the text lines up with each other,
• Scale and tone.
• Negative space, it needs to breathe more.
• Emotive and intangible layers.
• Didn’t the two completely different designs.

Reflection

The majority of the feedback I received was positive so that was really reassuring and I really appreciated the critique of my work because it has provided me an insight into what could be improved in my work.

What I have learned: 

• I need to make it more clear what I am trying to say in each of the spreads so I will explore how to make the emotion more dominant to set up a ‘scene’ in each spread.
• In particular, I need to work on the Midnight Espresso spread, as it isn’t very clear.
• I need to show more tangible things, such as the place and the food or drink.
• I need to explore connecting the image with the typography, however, I do like the look of having a ‘chaotic’ design with a simple type layout but I will try it out.
• I need to make the connection between my idea and the imagery more clear, which I completely agree on. I will explore the different imagery and illustrations I can use to create a better connection.
• In particular, the ice-cream I used looks like clipart so I will need to recreate my own illustration. However, I think I am going to use chocolate brownie more dominantly rather than ice cream because it relates better to my destination.
• Explore the use of negative space.
• Create completely different styled designs.