5.1 Discover Wellington Spread Developments

Discover Wellington Spread Developments Since receiving feedback on these spreads I have developed them further by altering the alignments, spacing/leading and the positioning of the text on the page. I will choose one of these compositions to add my map, once I have created the map. Reflection I’m not going to lie, at this point…

5.1 Category Spread Refinement

Food and Drink I have refined my previous category spread refinement further by looking at the details of the text. I have line returned some words so that a name, place or fact hasn’t been broken up. For example, I returned the line where ‘New’ was so that ‘New Zealand’ was no longer broken up…

5.1 Visual System Developments

Lashings I have developed my previous developments further for Lashings and I believe that these ‘collages’ portray the emotion, place and what you eat there better than my previous work. However, I don’t think they are visually as appealing as the previous work but I still think they look good. I am going to apply…

4.2 Artist Model Research

Artist Model Research Before I begin creating my front page, I have looked at some artist models to help inspire me on the composition or the style to use. I need to create a front page that works with the rest of my spreads and follows a similar style. However, it doesn’t need to be…

4.2 Discover Wellington Spread Concepts

Discover Wellington Spread Concepts These are my first concepts for the Discover Wellington text. Whilst creating these concepts, I had to keep in mind that there is going to be a map that will roughly take up half a page. If I am being completely honest, I really struggled making these layouts, purely because I…

4.2 Feedback

Feedback In class, we all received feedback on our work and where we are at. For me, my feedback was surrounding my category spread development. The key points for refinement were about the typography within the paragraphs. I was told never to break names, never to break places and never to break facts. So I…

4.1 Artist Model Research

Artist Model Research Before creating my Discover Wellington spread concepts, I felt as though I need to get some inspiration so I found some artist models which I thought had very interesting typographic layouts that could be cool to explore in my own concepts. References Image 1: New York Magazine, Ruben Stom, May 21, 2018,  creativemarket.com/rubenstom/2580767-New-York-Magazine?u=Folklorique…

4.1 Destination Spread Development

Lashings For these developments, I have been working on the typographic composition. I have been playing around with positioning the pull-out quote and the sizing on the columns. The feedback on these developments was that the first one is the best layout so far and that the three columns are perhaps too small, which I…

4.1 Category Spread Refinement

Food and Drink I have refined my category spread further to explore the spacing between the lists on the right and the heading on the left. I have created a new alignment between the subheading of the ‘regional fare’ list and the pull-out quote on the left. I do like this refinement, however, I feel…

4.1 Drawing Exercises

Drawing Exercises I felt as though I was at a place where I needed to expand my imagery to use in my visual system, so I did some drawings to enhance and inspire my work. I did drawings of burgers, a bagel, a coffee cup and a clenched fist for the destination of Midnight Espresso…