Category Spread Developments I received some feedback in class regarding my category spread developments and what was said is that I am on the right track but need to work on the spacing between the lists to differentiate between the heading on the right, as there is a large gap in the middle of the…
Week 3.2 Visual System Developments
Lashings At the interim presentation, I received feedback stating that Lashings was a better design than Midnight Espresso, so I have decided to develop this one further so that I can get it right and then produce the other two destinations following the same style to allow for a successful connection throughout the visual system….
Week 3.2 Category Spread Developments
Food and Drink At the interim presentation my main feedback for the category spread was to explore the use of negative space and to not shout so loud, so by using this feedback I have developed the layout from my interim presentation and changed the size of the text specifically in the heading and the…
Week 3.2 Interim Presentation Feedback
Feedback from the Class Which design direction do you think is most successful and why? Lashings Lashings works really well, colour is cool. The collages are amazing, colours are beautiful! Really striking, snazzy visual style. Do the spreads communicate the specific destinations/activities and is the subject matter clear? If not, why not? Yes, the mixture…
Week 3.2 Interim Presentation
Category Spread For this spread specifically, I need to work on it a bit more. It is ‘screaming’ out too loud so I will explore different sized fonts, especially for the main heading. I will try it as the same size as the destination spread headings or perhaps it could be smaller because the page…
Week 3.1 Destination Spread Concepts
Destination Spread Concepts Reflection As part of the interim presentation, we have to layout the ‘collage’ and typography for our destination on a spread. I have used my visual system concepts that I recently created as the ‘collage’ and I have used placeholder text as the typography for now. I explored different grids to layout…
Week 3.1 Visual System Concepts
Lashings This concept portrays the emotion of sadness, which I have shown through the dull colour scheme and the use of the colour blue. The line drawing in the top right corner is of an eye with tears falling and the lines midway down the design are my interpretations of sadness as a texture. These…
Week 3.1 Category Spread Concepts
Food and Drink Reflection As part of the interim presentation, we have to layout the typography for our category. My category is food and drink, so I have explored different grids to use to layout the typography. I really enjoy laying out type, as I like to see the different scale in size of the…
Week 3.1 Thumbnail Exercise
Thumbnail Exercise Reflection In class, we had to sketch out typography layouts that reflected the volume of text, followed the columns, showed hierarchy and types of text/elements such as images, headings, body copy etc. I really enjoyed this exercise as it got me excited to do my own variations of type layout for the category…
Week 2.2 Visual System Concepts
Midnight Espresso For this concept, I was trying to portray the emotion of anger for my intangible aspect, the destination of Midnight Espresso, and the cabinet food for what you do/eat there. I was using the photo I took of Midnight Espresso and the photo I took of the cabinet food. The red on the…
Studio IIA 